models of innovation and change Flashcards
1
Q
what are the 4 stages of the PLC
A
introduction, creativity
growth
maturity
decline
2
Q
what is a dominant design
A
a single basic architecture that becomes the accepted market standard
3
Q
what are characteristics of a dominant design
A
not always highest performance
combination of features from different designs
development of original innovation
mass market for assembled products e.g ballpoint pen
4
Q
what is the Abernethy/Utterbach model
A
three phases of fluid, transitional and specific
shift from product to process innovation
distinction between assembled and non assembled products
5
Q
problems with life cycle theories
A
scale economies may not be possible
confusion how to deal with product modification and incremental innovation
multi product firms
