Subject specific vocabulary

Question 1

Cut

Answer 1

Simple editing technique - one shot ends and another begins, with no transitions or effects added.

Question 2

Date line

Answer 2

A line that shows the date that a media publication/article was written/first published.

Question 3

Demerger

Answer 3

Separating a large corporation into two or more smaller organisations.

Question 4

Demographics

Answer 4

The characteristics and make-up of a sample of the population, eg age, gender, nationality.

Question 5

Denotation

Answer 5

The literal or surface meaning in a media text.

Question 6

Desk Top Publishing (DTP)

Answer 6

Software that allows the user to create printed media texts with various page layouts and designs.

Question 7

Digital (platform)

Answer 7

Digital media is any media that can be created, viewed and distributed digital devices.

Question 8

Distribution

Answer 8

The ways in which media products are made available to audiences either physically or online.

Question 9

Dialogue

Answer 9

Words spoken by characters in a media product, such as films or television dramas.

Question 10

Diegetic Sound

Answer 10

Actual sound from the world of the film, whether on or off screen.

Question 11

Diversification

Answer 11

Large corporations spreading their interest and shares in a wide variety of mass media forms.

Question 12

Editing

Answer 12

A post-production technique – any arranging, revising and preparing of written, audio or video content to get the piece ready for audience consumption.

Question 13

Editorial

Answer 13

An article in a newspaper or magazine that expresses an opinion on a topical issue.

Question 14

Enigma

Answer 14

A question, mystery or clue that is not immediately resolved which draws the audience in.

Question 15

Ethics

Answer 15

The principles and standards that are upheld in broadcast media, film and the internet.

Question 16

Eyeline Match

Answer 16

A film editing technique that makes the audience feel that they are seeing what the character on screen is seeing.

Question 17

Fade

Answer 17

In video editing post-production, a fade is the transition to and from a blank image.

Question 18

Flashback

Answer 18

A scene in a moving image that is set in an earlier time than the main story.

Question 19

Font

Answer 19

The style and size of text characters on the printed page or screen.

Question 20

Form

Answer 20

The various formats that media texts and products come in, such as newspapers, magazines, films. Each media
form will have its own set of codes and conventions.

Question 21

Framing

Answer 21

The way a camera shot is composed.

Question 22

Franchise

Answer 22

A media franchise is a collection of connected media products derived from a single original source, for example, a film – with a comic and video game also produced about the film.

Question 23

Freelance

Answer 23

A person who is hired by different companies to work on particular projects. Freelancing is common in many areas of the media.

Question 24

Gatekeeping

Answer 24

The way in which information is filtered by the media before it is prepared for publication, broadcast or distribution.

Question 25

Genre

Answer 25

A style or category of a media form.

Question 26

Guerilla Marketing

Answer 26

Low-cost and unconventional marketing methods with a clear focus on grabbing the audience’s attention.

Question 27

Hegenomy

Answer 27

The dominance of a media of a particular social group.

Question 28

Horizontal integration

Answer 28

Companies who acquire other companies operating the same sector.

Question 29

House style

Answer 29

Overall style of a newspaper/website/magazine.

Question 30

Ident

Answer 30

(Short for identifier) - short visual image shown on screen in between television programmes, signalling the channel being watched.

Question 31

Institutions

Answer 31

Organisations that create + distribute media texts (e.g. BBC).

Question 32

Interactivity

Answer 32

Interactive media allows user/customer to take an active involvement in the media text.

Question 33

Intertextuality

Answer 33

Media text references other texts and popular culture to interest + engage audience.