Subject specific vocabulary Flashcards
Cut
Simple editing technique - one shot ends and another begins, with no transitions or effects added.
Date line
A line that shows the date that a media publication/article was written/first published.
Demerger
Separating a large corporation into two or more smaller organisations.
Demographics
The characteristics and make-up of a sample of the population, eg age, gender, nationality.
Denotation
The literal or surface meaning in a media text.
Desk Top Publishing (DTP)
Software that allows the user to create printed media texts with various page layouts and designs.
Digital (platform)
Digital media is any media that can be created, viewed and distributed digital devices.
Distribution
The ways in which media products are made available to audiences either physically or online.
Dialogue
Words spoken by characters in a media product, such as films or television dramas.
Diegetic Sound
Actual sound from the world of the film, whether on or off screen.
Diversification
Large corporations spreading their interest and shares in a wide variety of mass media forms.
Editing
A post-production technique – any arranging, revising and preparing of written, audio or video content to get the piece ready for audience consumption.
Editorial
An article in a newspaper or magazine that expresses an opinion on a topical issue.
Enigma
A question, mystery or clue that is not immediately resolved which draws the audience in.
Ethics
The principles and standards that are upheld in broadcast media, film and the internet.
Eyeline Match
A film editing technique that makes the audience feel that they are seeing what the character on screen is seeing.
Fade
In video editing post-production, a fade is the transition to and from a blank image.
Flashback
A scene in a moving image that is set in an earlier time than the main story.
Font
The style and size of text characters on the printed page or screen.
Form
The various formats that media texts and products come in, such as newspapers, magazines, films. Each media
form will have its own set of codes and conventions.
Framing
The way a camera shot is composed.
Franchise
A media franchise is a collection of connected media products derived from a single original source, for example, a film – with a comic and video game also produced about the film.
Freelance
A person who is hired by different companies to work on particular projects. Freelancing is common in many areas of the media.
Gatekeeping
The way in which information is filtered by the media before it is prepared for publication, broadcast or distribution.
Genre
A style or category of a media form.
Guerilla Marketing
Low-cost and unconventional marketing methods with a clear focus on grabbing the audience’s attention.
Hegenomy
The dominance of a media of a particular social group.
Horizontal integration
Companies who acquire other companies operating the same sector.
House style
Overall style of a newspaper/website/magazine.
Ident
(Short for identifier) - short visual image shown on screen in between television programmes, signalling the channel being watched.
Institutions
Organisations that create + distribute media texts (e.g. BBC).
Interactivity
Interactive media allows user/customer to take an active involvement in the media text.
Intertextuality
Media text references other texts and popular culture to interest + engage audience.
