Representation Flashcards
What are the media representation theories?
Feminist theory
Male Gaze
Teenage Femininity
What is the feminist theory?
The belief that men and women should be given equal rights, but that society is currently structured so that women are not equal to men.
What is the male gaze theory?
Mainstream Hollywood narrative films represent women as passive objects of male sexual desire.
The male characters are ‘bearers of the look’.
What is the teenage femininity theory?
Magazines construct a conservative ideology of femininity for girls aged 10-14 predicated on their future roles as wives and mothers.
Define essentialism
The belief that men and women are fundamentally different in terms of their skills, preferences and behaviour.
Define social construction
The belief that masculine and feminine behaviours are constructed by society and not by nature.
Define countertype
A positive stereotype.
Define mediation
The selection and omission of information when creating a media product.
Define propaganda
Using the media to promote a biased viewpoint.
Define ideology
A shared set of beliefs and ideas about what is right and wrong.
Define cultural hegenomy
The process of making people see the beliefs and values of the most powerful group as being natural and common sense.
Define objectivity
Something ‘objective’ will be supported by hard evidence.
Define subjectivity
Information that is based on individual interpretation opinion.
