Sub Cultures Ch.13

Question 1

Subculture

Answer 1

group whose members share beliefs and common experiences that set them apart from others.

Question 2

microculture

Answer 2

Individuals may identify with a microculture based on lifestyle or aesthetic preference. They typically command fierce loyalty.

Question 3

Multigenerational marketing strategy

Answer 3

Using imagery that appeals to consumers from more than one generation.

Question 4

Material parenting

Answer 4

Using products to shape behavior of children (reward/punish)

Question 5

Parental Yielding

Answer 5

Occurs when a parental decision-maker surrenders to a child’s request. This is a billion dollar driver of sales

Question 6

Gen Z

Answer 6

Born roughly between late 1990’s to early 2000s. They are digital natives, which means they grew up in a culture where technology was always present.