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362 > Attitude Change > Flashcards

Attitude Change Flashcards

1
Q

Involvement

A

A person’s perceived
relevance of the product based on
their inherent needs, values and interests

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2
Q

Horizontal differentiation

A

different product attributes

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3
Q

Source & Persuasion

A
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4
Q

Halo effect of beauty

A

Beautiful people are percieved as smarter, happier, more competent.

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5
Q

Two-sided Messages

A

Shows both positive and negative

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6
Q
A
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362 (11 decks)

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