Studying Society Flashcards
What is the sociological approach?
A way of understanding human society that focuses on social structures
What is the psychological approach?
A way of understanding human behaviour by looking at individual make up
What is social control?
Ways of ensuring people behave in socially acceptable ways
What is culture?
Where a group of people share norms beliefs and values
What is socialisation?
The process of learning norms, values and beliefs
What are norms?
Ways to act and behave that are seen as normal
What are values
The things that a culture believes are important
What are beliefs?
The things that a culture believes in
What is stratified sampling?
Picking people from different groups within the population
What is random sampling?
Sample is selected by picking names randomly
What is quota sampling?
The researcher picks participants until they have the number they need
What is systematic sampling?
Researcher uses a system to pick participants
What is snowball sampling?
Researcher selects one person and then asks them to pass on word
Strengths of stratifies sampling
Sample will be representative of whole population
Weaknesses of stratified sampling?
Time consuming
Strength of random sampling?
No bias
Quick and easy
Weakness of random sampling
Sample might be same type of people
Strength of quota sampling
Quick and easy
Weakness of quota sampling
Sample is likely to be biased
Strength of systematic sampling
Sample will hopefully be representative
Weakness of systematic sampling?
Only people on register stand a chance of being selected
Strength of snowball sampling
Useful for hard to contact groups
Weakness of snowball sampling
Time consuming
What does reliable mean?
The results are consistent
What does ethical mean?
Treating the participants well
What is validity?
Measures what it’s supposed to
What does representative mean?
Participants are an accurate sample of the whole population
What is the Hawthorne effect?
The participants act up because they know they are being studied
What is primary research?
When researcher collects data themselves
Strength of primary research
More likely to be accurate and relevant
Weakness of primary research
Time consuming
Expensive
Difficult to collect large amounts of info
What is secondary research?
When data has been collected by someone else
Strength of secondary research
Easy to collect a lot of data
Lots of sources available
Weakness of secondary research
More likely to be biased
Examples of primary research methods
Questionnaires
Interviews
Observations
Experiments
Examples of secondary research
Statistics
Letters
Other research studies
Advantages of questionnaires
Quick and easy
Disadvantages of questionnaires
People might not send them back
Misunderstand questions
Advantages of statistics
Representative of whole population
Disadvantages of statistics
Biased
Advantages of media reports
Easy to access data
Disadvantages of media reports
Information is biased
Advantages of interviews
Reliable
Valid
Disadvantages of interviews
Influence of researcher
Advantages of letters
Help us understand past
Disadvantages of letters
Biased - based on person