Study 9: Insurance Fraud Management in Canadian Society - Summary (Part 1) Flashcards
Effects of fraud on an insurer’s brand reputation
- Insureds may feel resentful about purchasing auto insurance since they are required to do so by law
- Insurers try to keep premiums low, but increases in fraud claims force insurers to raise rates for all policyholders to compensate for payouts
- Insureds may view insurers negatively since they are seeing yearly increases even though their profile hasn’t changed
Automobile insurance rates are based on four main factors
- Insured’s personal profile
- Amount of coverage purchased
- Deductible chosen
- The chosen insurance company
Fraud management can positively or negatively impact two key components of the industry’s reputation
- Consumer confidence
- Industry integrity
A poor fraud management system affects an insurer’s brand in the following ways
- The public’s positive view of the brand decreases.
- The public loses confidence in the brand.
- External vendors may be hesitant to conduct business with the insurer.
- In extreme cases, lenders may impose more stringent requirements on the insurer.
- Regulators may be forced to intervene and investigate.
Importance of brand protection
- Negative media attention of insurers influences public’s perception of the industry
- Reputation is an important business driver to attract and retain clients, vendors, staff, and investors
Advantages of a strong brand in the industry
- It leads to increased customer loyalty.
- It increases market confidence.
- It helps the insurer position itself as a market leader.
- It lowers marketing costs.
- It generates greater revenues.
Disadvantages of a weak brand for insurers
- It shows a lack of authenticity.
- It diminishes repeat business or policy renewals.
- It limits growth and expansion.
Consumer opinion on digital consumer experience of Canadian insurance shoppers
- Lack of efficient digital offerings - digital self serve tools lack basic features, no integrated communication with mobile, web, social media, and email
- Consumers open to tech company offerings - 33% of consumers open to acquiring insurance from digital natives like Google or Amazon
- Consumers’ increasing use of mobile apps - more transactions completed using mobile apps, such as purchasing a policy, paying premiums, managing claims
Four principles adopted by insurers to combat fraud
- Privity of contract
- Utmost good faith
- Insurable interest
- Proximate cause
Privity of contract
(Principle to combat fraud)
- Individuals not party to a contract cannot enforce a benefit or be liable for an obligation
- In insurance, those not named in the policy cannot benefit from it by seeking claim payments or by suing the insurer
- Helps fight fraud since organized crime syndicates cannot be issued claim settlements or sue insurers
Utmost good faith
(Principle to combat fraud)
- All parties to an insurance contract must act honestly and make a full declaration of all material facts
- Applicants for an insurance policy know more about the risk than the insurer, and therefore must disclose all information (positive and negative)
- Policy can be cancelled or voided ab initio if facts are not fully disclosed
Insurable interest
(Principle to combat fraud)
- Exists when a person tends to suffer a financial loss in the event of damage to an item, object, or event
- Policies only issued and claims only paid to those with insurable interest
- Hardship can be suffered by entities with no ownership in a property, such as a mortgagee, so insurable interest still exists
Proximate cause
(Principle to combat fraud)
- The cause that has the most significant impact in bringing about a loss under a first-party property claim
- Insurers determine coverage by investigating the proximate cause to ensure the loss was not intentional or performed by someone acting on behalf of the insured
Implications of automobile fraud on insurers and stakeholders (staged accidents)
- Affects everyone involved in insurance ecosystem (i.e. honest policyholders, insurers, vendors, suppliers, employees)
- Staged collisions pose a threat to public safety, and costs to investigate them continue to increase
- Staged accidents typically organized by recruiters who benefit from participants, who pay a fee to participate
Examples of implications from a staged accident
- Police services: additional work for responding officers, wastes tax dollars
- Emergency responders: resources wasted on people not in need of medical care
- Transportation services: stress added to transport systems (road closures for a staged accident)
- Civil and criminal courts: systems clogged with cases and appeals
- Insurance companies: time and resources for legitimate claims wasted on fraudulent claims