Stuarts Halls Receptional Model(1980) Flashcards
1
Q
Negotiated reading
A
The audience slightly modifies the original message, partly reflecting their own views and experience
2
Q
Oppositional reading
A
The reader understands the original message but chooses to criticise or go against it.
3
Q
Preferred reading
A
The reader accepts the messages intended by the writer and sees it as natural and transparent.
