Newspaper Layout

Question 1

Puff

Answer 1

small promotion of a product or service

Question 2

Strap Line

Answer 2

Short statement that sums up the story in a few words

Question 3

Headline

Answer 3

Words in large type found at top of the story, grabbing audiences attention and flagging up the narrative

Question 4

Sub-heading

Answer 4

Informs the audience as to what is happening, when and where and who is involved.

Question 5

Deck

Answer 5

Number of lines in headline such as two deck headline

Question 6

Banner headline

Answer 6

A page width headline

Question 7

Exclusive

Answer 7

Story published by only one newspaper

Question 8

Byline

Answer 8

Name of the writer

Question 9

Pull-quote

Answer 9

Can peak the audience interest often in magazines such as an interesting, shocking or a funny quote

Question 10

Lead

Answer 10

First or two paragraph or the story

Question 11

Caption

Answer 11

The headline under a photo. Which can sometimes anchor the image to a specific meaning or message

Question 12

Copy

Answer 12

Written in print peace - the word text refers to the whole product

Question 13

Typography of a text

Answer 13

Analysing the font style, size, colour and shape used

Question 14

Graphology/ layout

Answer 14

The way the text has been arranged

Question 15

Masthead

Answer 15

Gives name and date of publication