Key terms Flashcards
Art house cinema
A type of alternative cinema used to make private films
Types of audiences
There are three main types;
- hypodermic-model> media is powerful and influential to inject ideas and behaviour directly into audiences which must be protected
- uses and gratification> audience emphasise the needs/ pleasures fulfilled by consumption of media.
- reception model> audience emphasise range of ways in which they receive and respond to media text including resistant or negotiated readings
Regulations
Laws, rules , guidance which defines and restricts the parameters in which the media works> self negotiation within the industry( e.g. Press complaints commission).
> governmental regulations
News-values
Criteria applied to determine and consider what is newsworthy, such as to decide what topics/ issues and personalities to be discussed. They determine whether they are included or excluded.
Narrative
The media trains us to see in terms of narrative.
- beginning> equilibrium
- middle> disruption an conflict l
- end> new equilibrium
Equilibrium
A calm mental state
Mise-en- scene
Whatever appears in or within the frame such as settings, lighting, characters and props.
E.g.
The director uses mise-en-scene pf loneliness by framing the character against an enormous, empty landscape.
Genre
A category of text with common conventions of style, narrative and structure
Iconography
Particular usual signs associated with certain genre gives a massage.
Eg,
The iconography of this text includes a deserted house and a sinister clown are both evocative of horror genre.
Evocative
To make someone feel an emotion
Voyeurism
A practice of gaining pleasure from looking at other people while staying anonymous
Dismemberment
In advertising especially, women’s bodies are cropped/ masked in order to emphasise sexualised body parts
Stereotype
An oversimplified, sometimes humorous representation used to categories and evaluate members of particular group
Resistant/ aberrant
Aberrant takes place when the audience is resistant to dominant values of society and instead negotiates or resists the intended meaning
Preferred/ dominant
A preferred meaning is one that might be put in place by producers, or by dominant values of society
Positioning
Media text attempts to place the audience in a position whereby they held a point of view or feels a certain emotion by manipulation
Encoding/ decoding
Meanings are encoded by producers and decoded by the audience
Codes
All media codes are encoded, the codes themselves are symbolic, technical or text, the technical code depends on the platform
