Key terms

Question 1

Art house cinema

Answer 1

A type of alternative cinema used to make private films

Question 2

Types of audiences

Answer 2

There are three main types;

• hypodermic-model> media is powerful and influential to inject ideas and behaviour directly into audiences which must be protected
• uses and gratification> audience emphasise the needs/ pleasures fulfilled by consumption of media.
• reception model> audience emphasise range of ways in which they receive and respond to media text including resistant or negotiated readings

Question 3

Regulations

Answer 3

Laws, rules , guidance which defines and restricts the parameters in which the media works> self negotiation within the industry( e.g. Press complaints commission).
> governmental regulations

Question 4

News-values

Answer 4

Criteria applied to determine and consider what is newsworthy, such as to decide what topics/ issues and personalities to be discussed. They determine whether they are included or excluded.

Question 5

Narrative

Answer 5

The media trains us to see in terms of narrative.

• beginning> equilibrium
• middle> disruption an conflict l
• end> new equilibrium

Question 6

Equilibrium

Answer 6

A calm mental state

Question 7

Mise-en- scene

Answer 7

Whatever appears in or within the frame such as settings, lighting, characters and props.

E.g.
The director uses mise-en-scene pf loneliness by framing the character against an enormous, empty landscape.

Question 8

Genre

Answer 8

A category of text with common conventions of style, narrative and structure

Question 9

Iconography

Answer 9

Particular usual signs associated with certain genre gives a massage.

Eg,
The iconography of this text includes a deserted house and a sinister clown are both evocative of horror genre.

Question 10

Evocative

Answer 10

To make someone feel an emotion

Question 11

Voyeurism

Answer 11

A practice of gaining pleasure from looking at other people while staying anonymous

Question 12

Dismemberment

Answer 12

In advertising especially, women’s bodies are cropped/ masked in order to emphasise sexualised body parts

Question 13

Stereotype

Answer 13

An oversimplified, sometimes humorous representation used to categories and evaluate members of particular group

Question 14

Resistant/ aberrant

Answer 14

Aberrant takes place when the audience is resistant to dominant values of society and instead negotiates or resists the intended meaning

Question 15

Preferred/ dominant

Answer 15

A preferred meaning is one that might be put in place by producers, or by dominant values of society

Question 16

Positioning

Answer 16

Media text attempts to place the audience in a position whereby they held a point of view or feels a certain emotion by manipulation

Question 17

Encoding/ decoding

Answer 17

Meanings are encoded by producers and decoded by the audience

Question 18

Codes

Answer 18

All media codes are encoded, the codes themselves are symbolic, technical or text, the technical code depends on the platform