Stuart halls represntation theory Flashcards
1
Q
What is a stereotype?
A
An oversimplified and reductive representation focusing on a few simplified characteristics.
2
Q
Why do media producers use stereotypes?
A
It allows audiences to quickly decode messages in a product as theya re recognisable. the represnetations reflect the dominant social group of the producers.
3
Q
representations of ethnicity
A
minority groups are often ‘othered’ by stereotypes. negative and reductive representations lead to discrimination.
