he ‘Triadic Model’ of semiotics - Charles Saunders Pierce Flashcards
1
Q
What is a symblic signs?
A
The associtation of a sign must be learnt within it’s culture. E.g the consumer must have learnt that a red rose connotes romance
2
Q
What is an iconic sign?
A
An iconic sign has a percieved resemblence to the object it potrays.
3
Q
What is an indexical sign?
A
An indexical sign are directly connected to the idea it refers.
