Stuart Hall's Reception Theory Flashcards
1
Q
Outline theory.
A
- producer encodes media
- audience decodes media
- it is possible these messages aren’t the same
- three positions: dominant, negotiated + oppositional
2
Q
Dominant or preferred reading
A
-accepts meanings of producer
Encoded and decoded messages are the same
3
Q
Negotiated reader
A
- compromise
- understands the encoded messages but decodes differently to suit own beliefs
4
Q
Oppositional reader
A
-audience rejects producers encoded messages
