Maybelline Flashcards

Language Representations

1
Q

hyperreality

A

exaggerate elements to appear as a perfect world (utopian)
looks realistic to appear relatable
craving for abundance

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2
Q

Hall Reception

Hegemonic

A

purchasing product will improve lifestyle

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3
Q

Hall Reception

Oppositional

A

creates low self esteem by comparing lifestyles

against the idea that men can wear makeup

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