Steve Neale Theory Of Repetition And Difference Flashcards
1
Q
Quotes from Neale
A
“genres are instances of repetition and difference”
“difference is absolutely essential to the economy of genre”
2
Q
How to consider repetition and difference within a media text
A
Consider to what extent they subvert and conform genre conventions
3
Q
Repetition
A
Conforming to genre conventions allows familiarity for the audience
The text must qualify and identify within the genre
4
Q
Difference
A
Subverting conventions avoids boring the audience
Conveys uniqueness to appear exciting and individual