Steve Neale Theory Of Repetition And Difference Flashcards

1
Q

Quotes from Neale

A

“genres are instances of repetition and difference”

“difference is absolutely essential to the economy of genre”

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2
Q

How to consider repetition and difference within a media text

A

Consider to what extent they subvert and conform genre conventions

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3
Q

Repetition

A

Conforming to genre conventions allows familiarity for the audience

The text must qualify and identify within the genre

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4
Q

Difference

A

Subverting conventions avoids boring the audience

Conveys uniqueness to appear exciting and individual

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