structured interviews

Question 1

what are the practical advantages of this method?

Answer 1

training interviewers is cheap and easy and the interview itself is easy to administer

Question 2

what are the practical disadvantages of this method?

Answer 2

the interviewer is limited to what they can ask the respondents and because structured interviews use pre-coded answers, this may not fit in with what the interviewee wishes to say

Question 3

what are theoretical advantages of this method?

Answer 3

pre determined questions and pre coded answers means that the procedure is standardised which increases levels of reliability