questionnaires Flashcards
What are practical advantages of this method?
- they are quick and cheap and can cover a
large scale geographically as it is easy to
post them (validity) - there is no need to train interviewers or
observers to collect data - the data is easy to quantify, particularly
where pre-coded, close ended questions
are used
What are the practical disadvantages of this method?
- data from this method tends to be limited
as respondents are unlikely to complete a
long, time consuming questionnaire - incentives (such as costly rewards) may
need to be added to persuade participants
to respond
What are theoretical advantages of this method?
positivists favour this method because questionnaires are detached and objective and can gather data on a large scale as it doesn’t involve direct contact with participants
What are the theoretical disadvantages of this method?
interpretivists reject the use of questionnaires because they impose the researcher’s framework of ideas on respondents - fail to achieve a good level of validity as it doesn’t tell us the meaning behind social behaviour
What are the ethical issues of this method?
questionnaires tend to pose little to none ethical issues; respondents have the agency to maintain anonymity and choose whether or not they answer intrusive questions
What did Cicourel argue?
questionnaires lack validity as we can only gain a valid picture by using methods that allow us to get close to the subjects of this study and share their meanings