Structure

Question 1

Structure

Answer 1

Elements

Chandler

Mintzberg

Goold & Campbell

Question 2

Structural elements

Answer 2

Structual design

Processes

Relationships

Question 3

Chandler

Answer 3

“Structure follows strategy”

Iinfluenced contingency theory

Question 4

Mintzberg

Answer 4

Structure is emergent

6 ideal types:

• simple (SME)
• machine (airline)
• professional (law)
• divisionalised (AZ)
• adhocracy (creative)
• missionary (revolutionary movements)

Question 5

8 further varieties

Answer 5

Simple:

• functional

Complex:

• multidivisional (Gucci)
• holding (Mitsui)
• matrix (Kraft)
• network (Cisco)
• transnational (Toyota)

Innovation-orientated:

• project based (Crossrail)
• adhocracy (research centres)

Question 6

Goold & Campbell

Answer 6

9 design tests for optimum structure

• 4 re organisation purpose
  
  • market advantage
  • parenting advantage
  • people
  • feasibility
• 5 re design principles
  
  • specialised cultures
  • difficult links
  • redundant hierarchy
  • accountability
  • flexibility