Structuralism Flashcards
1
Q
who came up with structuralism theory?
A
Levi-Strauss
2
Q
what type of theory is levi-strauss’ theory?
A
media language
3
Q
what does levi-strauss’ theory state?
A
binary opposites are created in media texts as it creates meaning and conflict, making the media text more entertaining and engaging to an audience. they are also used to get the audience to compare two things, such as products.
4
Q
what does levi-strauss state about structure?
A
all media products have an underlying structure, and knowledge of this structure helps us to analyse these media products.
5
Q
what is binary opposition?
A
two things that are represented as being completely different/opposite to one another in meaning.
