genre Flashcards
1
Q
who created genre theory?
A
Neale
2
Q
what type of theory is genre theory?
A
media language
3
Q
what does genre theory state
A
all media texts within a genre are made up of repetition and difference. over time genres may change, or combine. genres allow for precise targeting of desired audiences.
4
Q
what is meant by repetition?
A
genres are made up of typical repeated codes and conventions that audiences recognise and expect from a genre.
5
Q
what is meant by difference?
A
media texts need elements that differentiate themselves from other media texts of the same genre to ensure audiences are engaged.
6
Q
what is genre fluidity?
A
7
Q
what are hybrid genres?
A
when two genres combine their codes and conventions to create a new genre.
