Semiotics Flashcards
who came up with semiotics theory?
Barthes?
what type of theory is semiotics theory?
media language
what does barthes theory state?
a text has many meanings which can be interpreted in many ways. after many years of repeated codes, their meanings become generally understood by audiences.
what are symbolic codes?
elements within a media text that convey meaning through symbols, signs or visual representations.
what are semantic codes?
aspects of a media text that we understand to have a hidden meaning.
what are proairetic codes?
elements of a media product that signify something is going to happen as a result.
what are hermeneutic codes?
any element in a media text that is not explained to the audience and therefore exists as an enigma and raises questions.
what is a cultural code?
parts of a media text that will only be understood by people of a particular culture (ethnicity, age, gender, etc.)
what is meant by dennotation
what the audience can see
what is meant by connotation
the meanings we give to the things we see
what is meant by myth?
certain signs become universalised within a culture, media producers use these myths to communicate to and/or manipulate audiences.
