Stress and Adaptability Flashcards

1
Q

Tell me about a time you were stressed at work and how you handled it.

A

Black Friday 2019 sale.

Preparing FB, Google, Amazon, Website & Email for the comprehensive, multi-stage campaign.

The process and ensuring everything was done according to plan was incredibly stressful.

To reduce the stress and anxiety, I broke up large projects into smaller items, which I then further broke down again. As an example, make Facebook ads for Black Friday were broken down to Make a pre-Friday campaign, make a new customer campaign, make the retargeting campaign. These tasks were then broken down further into smaller tasks like: Create audience for the pre-Friday campaign, send a request with instructions to Graphic Design for the Pre-Friday campaign, etc.

I utilised Agile to then organise and prioritise tasks, and kept track of task completion in a Google Spreadsheet; tracking based on the day a given task had to be performed.

My efforts ensured the campaign went off without a hitch and we were able to increase sales and profit generated from Black Friday by 50%, compared to 2018.

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2
Q

Tell me about a time you were under a lot of pressure. What was going on, and how did you get through it?

A

Black Friday 2019 sale.

Preparing FB, Google, Amazon, Website & Email for the comprehensive, multi-stage campaign.

The process and ensuring everything was done according to plan was incredibly stressful.

To reduce the stress and anxiety, I broke up large projects into smaller items, which I then further broke down again. As an example, make Facebook ads for Black Friday were broken down to Make a pre-Friday campaign, make a new customer campaign, make the retargeting campaign. These tasks were then broken down further into smaller tasks like: Create audience for the pre-Friday campaign, send a request with instructions to Graphic Design for the Pre-Friday campaign, etc.

I utilised Agile to then organise and prioritise tasks, and kept track of task completion in a Google Spreadsheet; tracking based on the day a given task had to be performed.

My efforts ensured the campaign went off without a hitch and we were able to increase sales and profit generated from Black Friday by 50%, compared to 2018.

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3
Q

Describe a time when your team or company was undergoing some change. How did that impact you, and how did you adapt?

A

Whilst working at ATP Science, our office, like almost everyone in Australia was affected by COVID-19 Lockdowns.

The results of this meant that we had to work from home for a few months of last year.

In order to deal with the changing environment and to keep motivated & job-focused, I replicated the management process I utilised at work at home. I set up an Agile board in my office and wrote up daily tasks, utilising a burndown chart to track progress.

My self-discipline and continued use of familiar management strategies ensured that working from home was business as usual; and was a contributor to our 23% increase in online sales in 2020.

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4
Q

Tell me about a time you realised you made a mistake and what you did to rectify this.

A

Late last year, a paused automation that advertised a sale was paused in Salesforce. This automation turned itself back on after 14 days had elapsed, leading to incorrect information being sent out.

I immediately set about rectifying this by talking to the team and highlighting responsibilities to manage this issue such as correct social media messaging and the creation of a new follow up email to quickly send out a correction notice. I also owned up to my mistake to my supervisor immediately and investigated why this happened.

As a result of my actions, I was able to reduce the potential brand damage to being almost negligible and I ensure now that any future program I or my team uses is properly trained for.

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5
Q

Tell me about a time you’ve experienced a major setback, and how you handled it.

A

When I started working at Harvest Education Technical College, I thought that I was quite strong with Facebook advertising and I knew how it all worked. This frankly arrogant view leads me to create campaigns that were subpar and did not deliver to my expectations.

As I saw more and more everyday failure, I decided to pull my head in and realise that I need to investigate and understand both the platform and my customers better; and not just assume it would be like shooting fish in a barrel.

Over the next 12 months, I was able to refine my campaigns to help deliver on average 150% more monthly leads (compared to when I started). As a result of my failure, I now know that I do not know everything about digital marketing and always approach new opportunities with a desire to learn and understand the product, platform and customer I am marketing.

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