Strengths And Weaknesses Of Sampling Methods Flashcards
What is a strength and one weakness of random sampling?
✅=no researcher bias
❌=time consuming
What is a strength and weakness of opportunity sampling?
✅=Quicker more cost effective COMPARED to other methods e.g self-select
❌=Researcher bias-may select “helpful” ppts
What is a strength and a weakness of self-select sampling?
✅=less ethical issues ppts know what they have got themselves into
❌=sample bias=not representative of general population
What is a strength and weakness of systematic sampling?
✅=no researcher bias=predetermined system
❌=not truly unbiased
What is a strength and weakness of stratified sampling?
✅=avoids researcher bias=ppts are randomly selected
❌=time consuming COMPARED OPPORTUNITY
What is a strength and weakness of quota?
✅=highly representative of target population
❌=time consuming expensive COMPARED OPPORTUNITY
What is a strength and weakness of snowball?
✅=researcher can study ppts who are usually hard to access e.g drug addicts,homeless
❌=sample bias