Location Of Research

Question 1

What is a laboratory experiment?

Answer 1

Somewhere purposely set up for the study

Question 2

What are the advantages of conducting research in a laboratory?

Answer 2

*High levels of control
*High internal validity
*Ability to use large equipment

Question 3

What are the disadvantages of conducting research in a laboratory?

Answer 3

*Low levels of external validity
*Risks of validity issues=demand characteristics

Question 4

What is a field experiment?

Answer 4

Opposite of laboratory=research is conducted in natural environment to the ppts

Question 5

What are the advantages of a field experiment?

Answer 5

*Higher levels of external validity
*Ability to examine behaviour in a huge range of contexts

Question 6

What are the disadvantages of a field experiment?

Answer 6

*Lower levels of reliability
*Lower levels of internal validity
*Hard to repeat

Question 7

What is an online experiment?

Answer 7

Research which is conducted online

Question 8

What are the advantages of an online experiment?

Answer 8

*Large numbers of ppts from a range of backgrounds
*Cost effective
*Quick
*Less chance of social desirability-bias

Question 9

What are the disadvantages of an online experiment?

Answer 9

*Research is limited,questionnaires etc
*Can cause ethical issues=valid consent
*Cannot verify ppts are who they say they are=malicious intent.

Question 10

What are the 3 locations of research?

Answer 10

*Laboratory
*Field
*Online