Street Marketing

Question 1

What does Poem mean?

Answer 1

Paid, Owned and Earned Media

Question 2

Name 6 types of street marketing

Answer 2

Customization, ambush, street art, wait marketing, stealth marketing, animation

Question 3

What type of street marketing takes advantage of the publicity created by public events to create awareness for its product, without having to contribute or make any financial commitment to the sponsorship of the event ?

Answer 3

Ambush marketing

Question 4

What type of street marketing consists in interacting with consumers where and when they are available and receptive, such as in bus stops ?

Answer 4

Wait marketing

Question 5

What type of street marketing uses outdoor art in order to promote brands or products ?

Answer 5

Street Art Marketing

Question 6

What type of marketing strategy is meant to be so subtle that the consumer doesn’t notice that it’s a marketing ploy ?

Answer 6

Stealth marketing

Question 7

What marketing technique used in street marketing refers to commercial animations carried out at points of sale (sale on hook, tasting, demonstration, etc. ) and is generally provided on busy days (most often Saturdays) by specialized service providers on behalf of the brands ?

Answer 7

Animation marketing

Question 8

What marketing strategy represents advertising a brand in the street by customizing items located outside with a brand’s indentity such as logo, values… ?

Answer 8

Customization