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Brand Marketing & Management Febba > Powerful branding > Flashcards

Powerful branding Flashcards

1
Q

What are the steps of the brand love curve ?

A
  1. Indifferent
  2. Like
  3. Love
  4. FAN
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2
Q

What type of name is created by using a person’s name ? (real or fictitious) from whom something is said to take its name.

A

Eponymous (Disney)

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3
Q

What type of name clearly describes what the company does or what its products and services are ?

A

Descriptive (Akron’s plumbing)

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Brand Marketing & Management Febba (3 decks)

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