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Brand Marketing & Management Febba > Differentiation power > Flashcards

Differentiation power Flashcards

1
Q

What does USP stand for ?

A

Unique Selling Proposition

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2
Q

What is USP ?

A

The fact of creating a differentiation by the product itself, why is this product unique ?

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3
Q

What is an equation differentiation ?

A

The core values of your brand that make you unique on the market, such as LUSH = Vegan + handmade + naked packaging

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4
Q

What do you call short statements that serve as a trigger for the buyer ?

A

Reasons to believe (RTB)

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Brand Marketing & Management Febba (3 decks)

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