Strategy Formulation: Corporate Strategy Flashcards
to gain competitive advantage with an industry by working with other firms
Cooperative Strategies
Is the active cooperation of firms within an industry to reduce output and raise prices in order to get around the normal economic law of supply and demand.
Collusion
it grows by making its own supplies and/by distributing its own products.
Vertical Growth
seeking ownership or increased control of firm’s suppliers.
Backward Integration
gaining ownership or increased control over distributors or retailers.
Forward Integration
a firm internally makes 100% of its key supplies and completely control its distributors.
Full Integration
a firm internally produces less than half of its own requirements and buys the rest from outside suppliers.
Taper Integration (concurrent sourcing)
a company does not make any of its key supplies but purchases most of its requirements from outside suppliers that are under its partial control.
Quasi-Integration
are agreements between two firms to provide agreed upon goods and services to each other for a specified period of time.
Long Term Contracts
expanding its operations into other geographic locations and / or by increasing the range of products & services offered to current markets.
Horizontal Growth
shipping goods produced in the company’s home country to other countries for marketing.
Exporting
the licensing firm grants rights to another firm in the host country to produce and sell a product.
Licensing
the franchiser grants rights to another company to open a retail store using the franchiser’s name and operating system
Franchising
between a foreign corporation & a domestic company is the most popular strategy used to enter a new country.
Joint Ventures
purchasing another company.
Acquisition
happens when opportunities for growth depleted.
Diversification Strategies
2 BASIC DIVERSIFICATION STRATEGIES
Concentric Diversification
Conglomerate “”
by focusing on its distinctive competence & uses it for diversification.
Concentric Diversification