Introduction to Strategic Management Flashcards
It is a set of managerial decisions and actions that determines the long run performance of a corporation.
Strategic Management
BASIC MODEL OF STRATEGIC MANAGEMENT
- Environmental Scanning
- Strategy Formulation
- Strategy Implementation
- Evaluation & Control
is the monitoring. evaluating and disseminating of information from the external and internal environments to key people within the corporation.
Environmental Scanning
is the development of long range plans for the effective management of environmental opportunities and threats, in light of corporate strengths and weaknesses (SWOT)
Strategy Formulation
is a process by which strategies and policies are put into action through the development of programs, budgets and procedures.
Strategy Implementation
is a process in which corporate activities and performance results are monitored so that actual performance can be compared with desired performance.
Evaluation & Control
3 Types of Strategy
Corporate Strategy
Business Strategy
Functional Strategy
describes a company’s overall direction in terms of its general attitude toward growth & the management of its various businesses and product lines.
Corporate Strategy
occurs at the business unit or product level and it emphasizes improvement of the competitive position of a corporation’s products or services in the specific industry served by that business unit.
Business Strategy
is the approach taken by a functional area to achieve corporate and business unit objectives and strategies by maximizing resource productivity.
Functional Strategy
is a statement of activities or steps needed to accomplish a single-use plan.
Programs
It is a detailed cost of each program.
Budget
are a system of sequential steps or techniques that describe in detail how a particular task or job is to be done.
Procedures
Mintzberg’s Modes or Approaches of Strategic Decision Making
Entrepreneurial Mode
Adaptive Mode
Characteristics of Strategic Decision Making
- Rare
- Consequential
- Directive