Strategy Formulation Flashcards
to gain competitive advantage with an industry by working with other firms
Cooperative Strategies
is the active cooperation of firms within
an industry to reduce output and raise prices in
order to get around the normal economic law of
supply and demand.
Collusion
is a long term cooperative
arrangement between two or more independent
firms or business units that engage in business
activities for mutual economic gain.
Strategic Alliances
2 Basic Concentration Strategies
Vertical Growth
Horizontal Growth
it grows by making its own supplies and
/ by distributing its own products.
Vertical Growth
seeking ownership or
increased control of firm’s suppliers.
Backward integration
gaining ownership or increased control over distributors or retailers.
Forward integration
a firm internally makes 100% of its key supplies and completely control its distributors.
Full Integration
a firm internally produces less than half of its
own requirements and buys the rest from
outside suppliers.
Taper Integration (concurrent sourcing)
a company does not make any of its key supplies but purchases most of its requirements from outside suppliers that are under its partial control.
Quasi-Integration
are agreements between two firms to provide agreed upon goods and services to each other for a specified period of time.
Long Term Contracts
expanding its operations into other geographic locations and / or by increasing the range of products & services
offered to current markets.
Horizontal Growth
shipping goods produced in the company’s
home country to other countries for marketing.
Exporting
the firm grants rights to another firm in the host country to produce and sell a product.
Licensing
the firm grants rights to another company to open a retail store using the franchiser’s
name and operating system
Franchising
between a foreign corporation & a domestic company is the most popular strategy used to enter a new country.
Joint Ventures
purchasing another company.
Acquisition
the company doesn’t want to purchase another company’s problems along with its assets and build its own manufacturing plant and distribution system.
Greenfield Development-
process of combining the higher labor skills and technology available in developed countries with the lower cost.
Production Sharing
are typically contracts for the construction of operating facilities in exchange for a fee.
Turnkey Operations