REVIEWER SET 1 Flashcards

1
Q

It is a set of managerial decisions and actions
that determines the long run performance of a
corporation.

A

Strategic Management

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2
Q

is the monitoring, evaluating and disseminating of information from the external and internal environments to key people within the corporation.

A

Environmental Scanning

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3
Q

is the development of long range plans for the effective management of environmental opportunities and threats, in light of corporate strengths and weaknesses (SWOT)

A

Strategy Formulation

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4
Q

3 Types of Strategy

A

Corporate Strategy
Business Strategy
Functional Strategy

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5
Q

describes a company’s overall direction in terms of its general attitude toward growth & the management of its various businesses and product lines.

A

Corporate Strategy

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6
Q

occurs at the business unit or product level and it emphasizes improvement of the competitive
position of a corporation’s products or services in the specific industry served by that business unit.

A

Business Strategy

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7
Q

is the approach taken by a functional
area to achieve corporate and business unit objectives and strategies by maximizing resource productivity.

A

Functional Strategy

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8
Q

is a process by which strategies and policies are put into action through the development of programs, budgets and procedures.

A

Strategy Implementation

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9
Q

is a statement of activities or steps needed to
accomplish a single-use plan.

A

Programs

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10
Q

It is a detailed cost of each program.

A

Budget

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11
Q

are a system of sequential steps or techniques
that describe in detail how a particular task or job is to be
done.

A

Procedures

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12
Q

is a process in which corporate activities and performance results are monitored so that actual performance can be compared with desired performance.

A

Evaluation & Control

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13
Q

is a category of firms based on a common
strategic orientation and a combination of structure, culture & processes consistent with that strategy.

A

Strategic Types

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14
Q

companies with a limited product line that
focus on improving the efficiency of their existing
operations.

A

Defenders

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15
Q

are companies with fairly broad product
lines that focus on product innovation and market
opportunities

A

Prospectors

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16
Q

are corporations that operate in at least two different product-market areas.

A

Analyzers

17
Q

are corporations that lack a consistent
strategy-structure-culture relationship.

A

Reactors

18
Q

is the extension of present trends into the future.

A

Extrapolation

19
Q

in which separated experts independently assess the likelihoods of specified events.

A

Delphi Technique

20
Q

is a recent forecasting technique enabled by easy access to the internet.

A

Prediction Markets

21
Q

scenarios are focused descriptions of
different likely future presented in a narrative fashion

A

Scenario Writing

22
Q

An organization’s assets

A

Resources

23
Q

Two Types of Resources

A

Tangible Assets
Intangible Assets

24
Q

refer to a corporation’s ability to exploit its
resources.

A

Capabilities

25
Q

is a cross functional integration and
coordination of capabilities.

A

Competency

26
Q

is a company’s method for making money in the current
business environment

A

Business Model

27
Q

a company offers specialized products / services to market niches that are too small to worthwhile to large competitors but have the potential to grow quickly.

A

Entrepreneurial Model

28
Q

offers its product free in order to make money on advertising.

A

Advertising Model

29
Q

a firm acts as an intermediary to connect multiple sellers to multiple buyers.

A

Switchboard Model

30
Q

Mission Statement Components

A
  • Customer
  • Products or services
  • Market
  • Technology
  • Concern for survival, growth and profitability
  • Philosophy
  • Self-concept
  • Concern for public image
  • Concern for employees