Strategy And Quality Flashcards
Introduction to strategy
Many enterprises want to see their management accounting systems more closely aligned with their strategies.
Management accounting can assist managers in accounting for and managing quality.
What is strategy
Strategy describes how an organisation matches its own capabilities with the opportunities in the marketplace to accomplish its overall objectives.
In formulating its strategy, an organisation must thoroughly understand the industry in which it operates.
Strategic management accounting (SMA)
A form of management accounting which places emphasis on information which relates to factors external to the firm, as well as non-financial information and internally generated information.
SMA is orientated towards the future and the enterprises position relative to that of its competitors.
Industry analysis focuses on
Five forces
Competitors
Rescuing prices of products is critical to growth for any industry
Competition is severe along the dimensions of price, timely delivery and quality
Potential entrant into the market
- Competition usually keeps profit margins small
- Existing companies are likely to have lower costs
- Existing companies also have the advantage of close relationships with customers
Equivalent products
Technologies that allow customers flexibility reduce the potential for equivalent products or new technologies to replace existing products.
Bargaining power of customers
Customers have bargaining power because they buy the products and can obtain the products from other potential suppliers.
Bargaining power of input suppliers
Suppliers of high-quality materials have some bargaining power to demand higher prices.
Skilled engineers, technicians and manufacturing labour have some bargaining power to demand higher wages.
Two generic strategies that organisations use are:
Product differentiation
Cost leadership
Product differentiation
Refers to offering products and services that are perceived by customers as being superior and unique relative to those of its competitors.
- Apple in the mobiles industry
- Coca-Cola in the soft drinks industry
Cost leadership
Is achieving low costs relative to competitors.
- achieve low costs through =
Productivity and efficiency improvements
Elimination of waste
Tight cost control
Implementation of strategy
To be successful, a company must both formulate an effective strategy and implement it vigorously.
Management accountants have an important role to play in the implementation of strategy.
This role is designing reports to help managers track progress in implementing strategy.
The balanced scorecard
Translates an organisations missions and strategy into a comprehensive set of performance set of performance measures.
Because the non-financial and operational indicators measure fundamental changes that a company is making.
The financial benefits of these fundamental changes may not be captured in short-run earnings.
Strong improvements in non-financial measures signal the prospect of creating condominium value in the future.
The tableau de bord
A management tool that is very similar to the balanced scorecard.
TdBs are founded on multi criteria models of control that use both financial and non-financial indicators.
Each member of the management team of a company has a specified TdB - ranging from the managing director with a TdB dealing with the company’s objectives and attainments to individual plant managers, with much more specific microlevel details on plant production focuses.