Strategy And Innovation Flashcards
What are the 5 rules of purpose
- Respect the company DNA
- Be unique
- Hard to copy
- Clearly superior
- Adaptative
value innovation doesnt involve pursuing differentiation while increasing costs
true or false
true
buyer value is enhanced in value innovation by offering elements in the industry has never provided
What is the purpose of the strategic vision statement?
Describe the desired future position of the company.
State the short-term goals of the company Display the competitive advantage of the company
According to the Harvard’s framework for strategic Planning, tactical planning can be
done:
During the first 12 to 24 months of an organization’s strategy
Strategic innovation, as opposed to traditional innovation is:
Participatory – Systemic – Flexible – Building the future
The divisions between producer and consumers will become more rigid in the future.
true or false
False
components of the mission statement
Customers
Technology
Self-concept
According to the Rule of three, product/market specialists are:
Margin-driven players.
Behavioral intention is a direct important outcome of:
Customer engagement
