Design Thinking and Innovation Flashcards
what is the purpose of the strategic vision statement
describe the desired future position of the company
5 rules of purpose
the advanttage must be perceived by all stakeholders, dont pretend to be what you are not, to be able to adapt to the environment
open thinkers as opposed to closed thinkers are described as being
customer/application-centered ?
customer led innovation doesnt drive customers in a deeplu empathic understanding of their needs and wants
5 rules of purpose
the advanttage must be perceived by all stakeholders, dont pretend to be what you are not, to be able to adapt to the environment
what are the 4 types of innovation
vision
business model
product service
marketing
gamechangers typicallyu innovate in one or more of the following dimensions the why, the who, what and how, of the whole business, or any part of it
true or false
true
theory of digital revolution waves
in the 3rd wave, gamechangers unlock collective intelligence, the 3rd wace is about transformatition, the thrid wave in the industrial age changed the world with medicines, aircraft and railways
knowning that zara is a company that is fast and market resposive with their designs reaching customres in just 4 weeks, we can say that it is an example of what type of innovation
process innovation
the biggest challenges to business model innovations are psychological like feat of change
true or false
true
a good business model defines a specific demand generation strategy and does not leave room for innovation
true or false
false
the strategy should begin with why the business exists, it is not only about the making money, but rather a purpose, cause or belief the company helps addressing
true or false
true
what is the purpose of strategic vision statment
describe the desired future position of the company
according to trend watching, consumer trends come from these factors
expectation gaps,
drivers of change3
basic consumer needs
customer led innovation drives customers in a deeply empathethic understanding of their needs and wants
false
when generating future focused insights it is smarter to look to businesses first and customers second because
customers expecations are frequently raised without them having even experienced the best
a consumer trend is a new manifestation among people - in behaviuor, attitude or expectation - of a fundamental human need, want or desire
true or false
true
a company should articulate a strong vision for the years (e.g. 10 years) in the future while being open to iterating on the strategy
true or false
true
revenue model innovation is part of the business model innovation and is about changing networks with employees, suppliers customers and others
true or false
false
change in behavior is an example of important challenges that come with innovation
true or false
true
developing new products and services in no longer sufficient to survive sucessfully in the competitive environment of the 21st century
true or false
true
