Design Thinking and Innovation

Question 1

what is the purpose of the strategic vision statement

Answer 1

describe the desired future position of the company

Question 2

5 rules of purpose

Answer 2

the advanttage must be perceived by all stakeholders, dont pretend to be what you are not, to be able to adapt to the environment

Question 3

open thinkers as opposed to closed thinkers are described as being

Answer 3

customer/application-centered ?

Question 4

customer led innovation doesnt drive customers in a deeplu empathic understanding of their needs and wants

Question 5

5 rules of purpose

Answer 5

the advanttage must be perceived by all stakeholders, dont pretend to be what you are not, to be able to adapt to the environment

Question 6

what are the 4 types of innovation

Answer 6

vision
business model
product service
marketing

Question 7

gamechangers typicallyu innovate in one or more of the following dimensions the why, the who, what and how, of the whole business, or any part of it
true or false

Answer 7

true

Question 8

theory of digital revolution waves

Answer 8

in the 3rd wave, gamechangers unlock collective intelligence, the 3rd wace is about transformatition, the thrid wave in the industrial age changed the world with medicines, aircraft and railways

Question 9

knowning that zara is a company that is fast and market resposive with their designs reaching customres in just 4 weeks, we can say that it is an example of what type of innovation

Answer 9

process innovation

Question 10

the biggest challenges to business model innovations are psychological like feat of change
true or false

Answer 10

true

Question 11

a good business model defines a specific demand generation strategy and does not leave room for innovation
true or false

Answer 11

false

Question 12

the strategy should begin with why the business exists, it is not only about the making money, but rather a purpose, cause or belief the company helps addressing
true or false

Answer 12

true

Question 13

what is the purpose of strategic vision statment

Answer 13

describe the desired future position of the company

Question 14

according to trend watching, consumer trends come from these factors

Answer 14

expectation gaps,
drivers of change3
basic consumer needs

Question 15

customer led innovation drives customers in a deeply empathethic understanding of their needs and wants

Answer 15

false

Question 16

when generating future focused insights it is smarter to look to businesses first and customers second because

Answer 16

customers expecations are frequently raised without them having even experienced the best

Question 17

a consumer trend is a new manifestation among people - in behaviuor, attitude or expectation - of a fundamental human need, want or desire
true or false

Answer 17

true

Question 18

a company should articulate a strong vision for the years (e.g. 10 years) in the future while being open to iterating on the strategy
true or false

Answer 18

true

Question 19

revenue model innovation is part of the business model innovation and is about changing networks with employees, suppliers customers and others
true or false

Answer 19

false

Question 20

change in behavior is an example of important challenges that come with innovation
true or false

Answer 20

true

Question 21

developing new products and services in no longer sufficient to survive sucessfully in the competitive environment of the 21st century
true or false

Answer 21

true