Strategic Relevance And E^2 Design

Question 1

What are the 3 Cs ins the 3C’s framework

Answer 1

Customers
Company competence
Competitors

Question 2

What are the 5Ps of Hyperrelevance

Answer 2

Purpose
Pride
Partnership
Protection
Personalisation

Question 3

What is the purpose

Answer 3

Customers feel the company shares and advanced theis values

Question 4

What is pride

Answer 4

Customers feel proud to use the company products and services

Question 5

What is partnership

Answer 5

Customers feel the company relates to and works well with them

Question 6

What is protection

Answer 6

Customers feel secure when doing business with the company

Question 7

What is personalisation

Answer 7

Customers feel their experiences wirh the company are tailored to their needs and priority

Question 8

Laddering

Question 9

in a customer engagement process, which one of the following does contribute to the engagement creation

Answer 9

satisfaction
positive emotions
commitment
trust

Question 10

the purpose of UX laddering is to

Answer 10

uncover the basic emotions that feed into a customers decision to purchase a certain product, allow researchers to deeper levels of customer understanding and to reveal the reasons behind the reasons