Strategy and business Flashcards
1
Q
What is the risk of the resource-based approach to strategic planning?
A
The organisation may fail to react to long-term industry trends and may find their existing resources and competences are no longer valued by the customer
2
Q
What is the risk of the positioning approach to strategic planning?
A
As the customer’s needs change over time, the organisation is forced to constantly evolve and develop new competences
3
Q
A
