Strategy

Question 1

I will include 1 to 3 questions for students for

a. Mission
b. Vision
c. Strategy
d. Strategic Planning
e. Strategic Management
f. Technology Strategy
g. Tactic
h. Values & Principles

Question 2

What is the fundamental difference between pull (outside in) & push strategy (inside out)? – 1 point

Answer 2

Outside in (PULL): Focuses the context of the company in the market

requirements -> pull

Inside out (PUSH) :Focuses the resources and skills of the company (capabilities)
technology -> push

Question 3

Name the 5 technology dimension and give the main advantage/disadvantage of the innovation funnel – 3,5 points

Answer 3

1. Technology selection = which technologies are considered
2. Technological performance = how close on the state of the art should be acted
3. Technology timing = when will the market entered with the technologies
4. Technology source = where will the technology be obtained
5. Technology utilization/ exploitation = how should the technology be utilized

Disadvantage/Risk Innovation funnel:

• Selection of the most feasible and not the most promising

Advantage/Idea Innovation funnel:

-bring your ideas quick with a limited budget to the market and then select the most promising

Question 4

Name the 5 technology dimension and give the main 3 advantages/disadvantages of technology leadership – 5,5 points

Answer 4

1. Technology Selection
2. Technology Timing
3. Technology Source
4. Technology Utilization/Exploitation
5. Technological Performance

Advantages:

1. Image advantgages with unique selling point
2. High Profit possible
3. Pacemaker in developing standards
4. Possibility to built up imitation barriers

Disadvantages:

1. High investments and long term resourcce allocation
2. High risk
3. Competetive technologies replace own technologies
4. Target of “copy companies”

Question 5

Explain the resourced based view by Penrose. – 1,5 points

Answer 5

• Companies are bundles of resources
• Resources: elements of an enterprise which make upt their strengths or weaknesses
• Technolocigal resources can be: material objects, immaterial assets, employees and knowledge
• Success differences between companies can be explained by differences in efficiency between their resources
• Therefore, the identification of efficiency differences in the use of resources are of special importance.

Question 6

Explain the resourced based view by Penrose. – 1,5 points

Answer 6

Question 7

Explain the Technological guiding principles (leading images) with an example. 2 points

Answer 7

Question 8

Explain the Technological guiding principles (leading images) with an example. 2 points

Answer 8

Question 9

Please name 4 steps in the process of technology selection. – 2 points

Answer 9

1. Which technologies are taken into account in the technology strategy?
2. Analysis of the existing technologies in the enterprise
3. Analysis of the (from the company´s perspective) new technologies
4. Combination of different and separate technologies

Question 10

What is the difference between Technology Leader ship and technology presence. 1,5 points

Answer 10

Question 11

What is the difference between Technology Leader ship and technology presence. 1,5 points

Answer 11