Strategy

Question 1

Kellogg’s business strategy

Answer 1

Aims and objectives which which recognised the issues of health so wanted to develop the business responsibly that was sensitive to consumer’s needs

Question 2

Kellogg’s aim

Answer 2

Reinforce the importance of a balanced lifestyle so it’s consumers understand how a balanced diet and exercise can improve their lives

Question 3

Independent insurance

Answer 3

Using technology to create a paperless office

• improves efficiency
• help provide better customer service

Question 4

Dixon group plc aim

Answer 4

To be number 1 in the electrical and electronic market-place

-encouraged employees to focus more on task

Question 5

Kellogg’s market share?

Answer 5

42% of the whole cereal market

Question 6

Dixon group plc’s expansion strategy

Answer 6

Opted for both internal and external expansion to improve effectiveness
- curry’s, pc world and MasterCare became part of the group

Question 7

Nokia

Answer 7

Leading international telecommunications group

- expanded abroad (45 different countries)

Question 8

Coca-cola’s effective organisational structure

Answer 8

Had a regional structure that supported both centralised and decentralised decision making

-encourages teamwork

Question 9

Business planning

Answer 9

War child charity

• goal is to advance the cause of peace through investing hope in the lives of children struggling for survival
• numerous projects in 12 countries across 4 continents

Question 10

Supporting new business start-ups

Answer 10

Barclays

• offers dedicated banking service for smaller enterprises

Question 11

Business strategies

Answer 11

Tesco
Main vision was to improve customer brand loyalty
- wanted to be needed and wanted around world
- to earn trust and loyalty from customers
- to be modern, innovative and full of ideas

Valued its mission, vision and strategies as the most important factor in success

Question 12

Apple’s organisational structure

Answer 12

Centralised

• highly competitive market
• large company
• goal is to reach capital investment of £8bn
• lots of experience

Question 13

Jaguar’s culture changing programme

Answer 13

Response to changing demands

• involves empowerment and flexibility
• decentralised structure to encourage teamwork

Question 14

McDonalds franchising and entrepreneurship

Answer 14

Helps entrepreneur’s start up business with low risk

Question 15

Dixon group plc growth strategy

Answer 15

On-line shopping

Question 16

Asos plc strategic growth

Answer 16

Joining of AIM (alternative investment market)
-shares traded on AIM
Don’t need to meet any size threshold, in terms of market capitalisation or number of shares
-cheaper and easier
-chance to raise capital through sale of shares

Question 17

Ikea mission statement

Answer 17

Focuses on customer need

Question 18

Rolls-Royce partnership risks

Answer 18

-enabled Rolls-Royce to take on contracts which have increased market share
- had to develop new engine programme that costed £
(Decision making tree)
-risked to have revenue sharing partnerships to help with development

Question 19

Zurich insurance

Answer 19

Customer centred approach to planning

Question 20

TNT express delivery services

Answer 20

Every aspect of TNT’s business is focused on delivering superior customer experience

Question 21

London 2012 and their vision

Answer 21

Everyone can be a part of the games

-helps people to understand that the games are more than just six week event

Question 22

Shell’s stakeholders

Answer 22

Balances the needs for all its stakeholders

• created local partnerships to help with school funding and facilities (local community)
• provides staff with good and safe working conditions and competitive terms of employment
• shell makes sure suppliers work within the core values of business

Question 23

Aldi stakeholder support

Answer 23

To achieve dynamic growth and success

• developed long term relationships with suppliers as longevity is essential to ensure high quality
• key stakeholder is employees / receive market leading salaries