People

Question 1

Communication within business

Answer 1

• Kellogg’s plan to communicate the importance of breakfast by setting up ‘help give a child a breakfast’ campaign
• enterprise communicates effectiveness to all stakeholders (value and culture)

Question 2

Ethical communication

Answer 2

Vodafone communicates honestly through business principles such as customer service and advertising

Question 3

Developing people in business

Answer 3

• Aldi used training and development programmes to help ensure its employees have the skills needed to expand the business

Question 4

Meeting business needs through training and development

Answer 4

Asda use both on and off-the-job training to develop employees at all levels

Question 5

Managing change by enhancing customer service

Answer 5

AA have built a range of value-added benefits to their service, which has increased its reputation and quality image

Question 6

Motivating employees

Answer 6

Virgin balances business needs with the needs of employees by creating a fun environment whilst they develop their careers

Question 7

Motivation by added knowledge, skill and job satisfaction

Answer 7

Tesco’s motivates employees through training and development and providing relevant and timely reward and recognition

Question 8

Motivation through total reward

Answer 8

Royal bank of Scotland uses financial rewards and benefits to employees and this achieves highest level of commitment

Question 9

Workforce planning

Answer 9

British gas retain people y offering mix of non financial and financial rewards. Also allows for opportunity for employees to buy shares in Centrica

Question 10

Recruitment and selection in business

Answer 10

Asda looks for applicants from largest possible pool of talent, internally and externally. They promote inclusion and are all for fairness in the workforce