Strategies In Action Flashcards
“Bonuses or merit pay for managers must be based to a greater extent on long-term objectives & strategies”
Arthur D. Little
Characteristics of Objectives
Quantitative, measurable, realistic, challenging, obtainable, understandable, hierarchical, congruent across departments
Benefits of Having Clear Objectives
synergy, direction, reduces conflicts, aids in allocation of resources, basis for evaluation, aids in job design, establishes priorities, reduces uncertainty, stimulates exertion
Financial Objectives
growth in ROI, growth in revenues, higher profit margin, higher stock price, higher EPS, higher dividends, growth in earnings, improved cash flow
Strategic Objectives
quicker on-time delivery than rivals, higher market share, lower costs, tech leadership, shorter design to market time, better product quality, wider geographical coverage, being ahead in new products than rivals
“If you think education is expensive, try ignorance.”
Derek Bok
Type of “not managing by objective”- “If it ain’t broke don’t fix it”
Managing by extrapolation
Type of “not managing by objectives”- true measure of a good strategist is ability to solve problems
Management by Crisis
Type of “not managing by objective”- Just do what you can to accomplish what you think should be done
Management by Subjectives
Type of “not managing by objective”- decisions predicated on hope that they will succeed; luck and good fortune
Management by Hope
strategic planning involves “choices that risk resources and tradeoffs that sacrifice opportunity”
Hansen and Smith
establishing websites to sell on
forward integration
franchising; food delivery/ own delivery system
forward integration
Starbucks buying own coffee farm
backward integration
negotiating with several outside suppliers
de-integration
“The trend toward horizontal distribution seems to reflect strategists’ misgivings about their ability to operate many unrelated businesses… direct competitors are more likely to create efficiencies than…between unrelated businesses… eliminating duplicate facilities and … more likely to understand the business of the target.”
Kenneth Davidson
GAP using same-sex couples in ads
market penetration
“Management found it couldn’t nanage the beast”; till today diversification is not so common
Michael Porter