Strategies For Quality Servuce In Tourism Hospitality Flashcards
Plans designed to help Tourism and Hospitality Organizations in reaching a specified goal: Productivity and Guest Satisfaction
Strategies
It is One of the most important thing needed in order to develop and improve guest experience.
Strategies
This strategy helps managers make the the best choices and decisions for their company organization.
Porter’s Generic Strategies
3 Strategies included in Porter’s Generic Strategies.
- Cost leadership
- Differentiation
- Focus
This strategy focuses on increasing profits by reducing operational cost and charging lower prices.
Cost Leadership strategy
This strategy focuses on making a company’s service being attractive and unique in comparison to those of its competitors.
Differentiation Strategy
This Strategy focuses on developing services for a niche market: Cost focus and differentiation focus
Focus Strategy
This refers to cost leadership in narrow or a focused market.
Cost focus
This refers t differentiation in a narrow or focused market
Differentiation Focus
A type of analysis when an organization takes stock of the resources and assets that it possesses.
Internal Analysis
A type of analysis where attention should be on what a company is good at relative to its rivals in that industry.
External Analysis
A type of analysis which flaunts the weaknesses of an organization and not dwell into but be addressed and resolved to not harm an organization.
Internal Analysis
A type of analysis which included strengths that enable an organization to function well refer to as the secret sauce of the organization.
Internal Analysis
A type of analysis where it is concerned on how a company positions itself in the market concerning its rivals and its particular space.
External Analysis
A type of Analysis which determines a company position in the external environment and showcases its opportunities and threats.
External Analysis
Designing the Guest experience
A positive visitor experience can become a differentiator, positioning a place as more desirable than its rivals, which may result in a larger market share and more customers.
Competitive Advantage
Designing the guest experience
Positive visitor experiences are more likely to have an emotional bond with the location or establishment and would come back repeatedly which can ensure the tourism and hospitality industry’s long-term viability
Destination and Establishment Loyalty
Designing the Guest Experience
The visitors or guests are more likely to spend money if they are satisfied. The local company and the tourism and hospitality sector benefit from this through greater revenue which has a great impact on the economy.
Economic Impact
Designing the Guest Experience
Positive comments and recommendations enhance a locations or establishments reputation and draw additional travelers or guests, which promotes steady growth in the tourism industry.
Reputation and word-of-mouth
Deigning the guest experience
Destinations can better manage visitor flows, reduce their negative effects on the environment and nearby people, and assure the preservation of cultural assets by offering high-quality experiences.
Sustainable development (tourism)
Designing the guest experience
Sustainable hotels are those that use green beet practices in maintenance, services, logistics, goods, and supplies to drastically reduce their environmental effect. The main components are waste reduction, energy conservation and water conservation.
Sustainable development (hospitality)
The critical success factors to provide exceptional customer service.
- Timeliness
- Attitude
- Empathy
- Expertise
- Proactive approach
- Active listening
Responsibility for every team member - Dependability
- Follow up and continuous communication.
Strategising for the future of hospitality and tourism
- Demographics
- Competitors
- Economic and Natural forces
