Strategic Planning and Management Flashcards
The strategic planning process is used by business managers to answer three basic questions:
Where are we now?
Where are we going?
How will we get there?
Core Elements of a Strategic Plan
Mission Statement Vision Statement Strategic Goals Strategic Objectives Tactical Action Plans or Operational Plans Implementation Planning Schedule Outcome Measures
Strategic management
management philosophy that emphasizes thinking in terms of strategies.
Strategic thinking
addresses the questions of what we should be doing and why we should be doing it.
Strategic planning
addresses, in general, the questions of how and when we should take action
The value of a strategic plan is
communicates aligns motivate focuses prioritizes scans
Communicate:
It communicates where and how the organization is going to fulfill its mission to internal and external audiences
Aligns:
It aligns efforts at all levels of the business
Motivate:
It can motivate employees to contribute to the business’ success
Focuses
Focuses thinking
Prioritizes
Prioritizes efforts
Scans
Scans external environment
Core Elements of a Strategic Plan
A mission statement A vision statement Strategic goals Strategic objectives Tactical action plans or operational plans Implementation planning schedule Outcome measures
Mission Statement
Purpose of Business
Value Statement
What motivates a business and the behaviors it promotes in its employees
Vision Statement
Ideal future state
Strategic Goals
Ways to get from current state to ideal state
Strategic Objectives:
Plans that will move the business toward goals