Strategic Planning Flashcards
Business Value
measured on what outcomes are expected by the business
SMART(ER)
Specific
Measurable
Attainable
Relevant
Time-based
Ethical
Recorded
SMART
Specific call out actions to be achieved
Measure what element of objective
Attainable challenging goals, yet realistic
Relevant focused on matters to organization
Time-based achievable by a certain time
Strategic Meeting Management Plan (SMMP)
an ongoing activity, developed as resources allow, over-time
Strategic Planning
process by which an organization develops its long range plan of action
a long range call to action for a company or organization
Ganging Menus
involves two or more groups in the same venue using the same menus
this can significantly reduce waste and cost
Sustainability Management Plan
should be integrated into the strategic planning for events as early in the process as possible to improve the outcomes
Elements of Sustainability Management Plan
- Vision
- Principles
- Important Issues
- Objectives
- Action and Initiatives
- Measurement and Reporting
Business Continuity
Refers to ability of an organization to continue to operate during and after an emergency crisis or disaster occurs
Contingency Planning
address the ability of the event professional to carry off the event as planned
Qualitative Data
Descriptive record of participants observations or behaviors - allows participants to answer in their own words
Quantitative Data
Represented numerically, allowing comparison of data by assigning ranks or scores or by determining averages and frequencies of responses
Advanced Logistics
addresses the hospitality and environmental aspects of a meeting
Creative Director
develops the visual messaging, staging and artistic elements
Delivery Stage
starts when the actual meeting takes place and involves the meeting execution and any mid-course adjustments that are made during the execution of the design
Development Stage
Establishes the overall framework for the meeting and shapes its components parts
Discovery Stage
Design team determines the variability of holding the meeting
Measurement
uses a variety of methods to determine the value of an individual meeting
Ongoing Impact Stage
Design team works with meeting clients to link the meeting to other communication activities so that the meeting itself and the results of the meeting continue of support the overall strategies of the organization on an ongoing basis
Triple Bottom Line
Adds two more bottom lines or perspectives by including social and environmental concerns
Also called the three P’s
1. People
2. Planet
3. Profit
