Strategic management: Accounting and the balanced scorecard Flashcards
What two main sections does management tend to include?
- Strategy (top-down managerial requirements)
* Control (goal-related feedback and adjustments)
What has been the rise in strategy?
• Reform to strategic management thinking from the 1990s
Who can be credited with the move to more strategic management? and state aim of papers
- Michael Porter and his competitive strategy texts
- Adapting a firm to its competitive environment and trying to gain a competitive advantage
- Two types of competitive advantage- lower cost and differentiation
What is strategy?
The determination of the basic long term goals of a firm and the adoption of courses of action and the allocation of resources necessary to carry out these goals
What is the strategic planning framework?
- Step 1-Establish mission, vision and objectives
- Step 2-Undertake a position analysis (internal capabilities)
- Step 3- Identify and assess the strategic options
- Step 4- Select strategic options and formulate plans
- Step 5- Perform review and control
What are some strategic options that may need to be decided upon in the framework?
• Product differentiation or cost leadership (Porter)
Miles and Snow:
• Defender position-limited product range(leading on cost, quality, service)
• Prospector position- new product innovation, market development e,g, apple
What parts of the Strategic planning framework can management accountants have the most impactful input?
• Steps 4+5 mainly but can input in the others as well
What do management accountants need to be more concerned with to facilitate a strategic planning process?
- The external environment
- Developing methods to help outperform competitors
- Monitoring and successfully implementing business strategies
What is the strategic management accounting definition by CIMA? despite no comprehensive framework for SMA
“A form of management accounting in which emphasis is placed on information which relates to factors external to the firm, as well as non-financial information and internally generated information.” (CIMA, 2005)
How many SMA tool is there and give one example. What must all these tools have?
- 12 tools inc Balanced scorecard BSC
* Tools must have an environmental (market) orientation, focus on competitors, long term and forward-looking
What are the similarities and differences between traditional and strategic MA?
• Both: set out obj, quantify into specified actions/plans and have systems devised to measure and control actions
• Differences : -internally formed obj compared with plans vs performance and targets based on competitors
-financial vs financial and non-financial
What is the issue with traditional Performace measurement systems?
- Measurements are not in tune with strategic objectives
- Measurements are not customer driven
- Financial measures are too late for any corrective action and encourage a short term focus
- Many key non-financial performance indicators are ignored e.g., customer satisfaction
- Measures are often used for punishment rather than for learning e.g. no promotion if sales target not met
What is a Performance Measurement system?
A process of assessing progress toward achieving predetermined goals
What are traditional financial indicators?
Return on Investment (ROI), Residual Income (RI), Economic Value Added (EVA), and profit
What is the issue with traditional financial indicators?
- Tendency to rely on short term views
- Distorted perception- historical data used to make future plans and decision making and controlling
- Time lag from preparation to use - Management accounting needs timely data
- Qualitative information not taken into account therefore unbalanced perceptions
How created the BSC?
Kaplan and Norton in 1992
What are the aims of the BSC?
- Designed to combat short-termism of traditional accounting systems
- Links short-term performance & long-term strategy-and turn this into operational terms
- Different companies will have different scorecards owing to different strategies
- Applicable to both for-profit and not-for-profit organisations- mostly used in healthcare and manufacturing
What is the BSC?
A strategic planning and management system used to align business activities to the vision and strategy of the firm by monitoring performance against strategic goals
What are the benefits of a BSC?
- Improve organizational performance if successfully implemented (CIMA) by measuring what matters
- Increase focus on strategy and results-all metrics in one place
- Align organization strategy with workers on a day-to-day basis- something to work towards
- Focus on the drivers key to future performance
- Improve communication of the organization’s vision and strategy to all employees
- Flexible model