STRATEGIC GREEN PLANNING Flashcards
a comprehensive approach to
integrating environmental
sustainability into an organization’s
overall strategic planning process
STRATEGIC GREEN
PLANNING
The process that outlines the
manner in which a business unit
competes in the markets it serves.
Strategic Marketing Planning
Arebased on assessments of
product markets and provide the
basis for competitive advantage in
the market.
Strategic Market Decisions
Involves anticipating the future
conditions and establishing
strategies to achieve objectives
The Planning Process
Is the process of creating and
maintaining a fit between the
environment and objectives and
resources of the firm.
Green Marketing Planning
refers to
the effort to understand how the
environment both influences and is
influenced by marketers
Fit
Theoutput of the planning that
provides an analysis of the current
marketing situation, opportunities,
and threats analysis, marketing
objectives, marketing strategy, action programs, and projected
income statements
The Marketing Plan
Describes a firm’s unique purpose,
indicating what the organization
intends to accomplish, the markets
in which it operates, and the
philosophical premises that guide
action.
The Mission Statement
Areresults to be achieved by a
specific time; they emerge from the
development of the mission
statement.
Organizational Objectives
Refers to the process by which
the firm provides a fit between
the environment and corporate
action. By incorporating
sustainability into the strategic
planning process, the firm
increases its likelihood of being
able to interact effectively with the
environment
Strategic Planning
Refer to the individuals,
organizations, and groups that
have an interest in the action of an
organization and have the ability to
influence it
Stakeholders
design the product or your service
in such a way that it is least harmful to the environment. This is the
most basic strategy for green
marketing. The solar water heater
is a perfect example of this where
its design is the reason behind
minimum energy consumption
through it.
Green Design
worktoset the pricing in such a way
that it helps the person to save
their hard-earned money. The
main focus is to highlight how
green offerings are going to help
people in saving their money in the
long term.
Green Pricing
isabrand positioning strategy where
the company boasts its
sustainability values and tries to
position itself as a company that
cares. They focus on getting the
certifications and partnering with
green organizations to open doors to
the market of green consumers.
Green Positioning
Theseare measures taken by the
company to minimize the
ecological impact of all logistics
activities between the point of
origin and the point of
consumption. This is a great tool to
use if you run an eCommerce store
which delivers products to the
customers
Green Logistics
