ENVIRONMENTAL MARKETING Flashcards
1
Q
process of promoting products or
services based on their
environmental benefits.
A
ENVIRONMENTAL MARKETING
2
Q
refers to all activities a company
does to promote and sell products or
services to consumers.
A
MARKETING
3
Q
termused to describe something as
eco-friendly or environmentally
friendly
A
GREEN
4
Q
Meeting the needs of the present
generation without compromising the
ability of future generations to meet
their own needs. (Brundtland
Commission, 1987
A
Sustainable Development (SD)
5
Q
Thepossibility that human and other
forms of life on earth will flourish
forever.(John Ehrenfeld, Professor
Emeritus. MIT
A
Sustainability
