GREEN MARKETING EVOLUTION, HISTORY AND IMPORTANCE

Question 1

The term Green Marketing came into
prominence in the late

Answer 1

1980s and
early 1990s

Question 2

ecological phase where all marketing activities were
concerned to help environmental
problems and provide remedies for
environmental problems.

Answer 2

PHASE 1-Ecological Phase (1960-1985)

Question 3

ecological phase where marketers focused on clean
technology applicable to the design
of innovative products, a decrease
of pollution and waste (Lazar,
2017).

Answer 3

PHASE 2-Environmental Phase
(1985-2000)

Question 4

ecological phase where features the initiatives of specific
requirements for product
consumption, i.e. to have a low
impact upon the environment.

Answer 4

PHASE 3-Sustainable Phase
(2000-Present)

Question 5

illustrates the need for companies to
identify their position in regards to
substantiality of green market
segments and differentiability of greenness in order to choose the
right strategy to enter a green
market.

Answer 5

GREEN MARKETING STRATEGY
MIX

Question 6

lowatboth substantiality of green
market segments and differentiability
of greenness.

Answer 6

LEAN GREEN

Question 7

see green marketing as a precautionary measure, or as a
response to a crisis or a response to
a competitor’s actions.

Answer 7

DEFENSIVE GREEN

Question 8

invest in long-term, system wide,
environmentally friendly processes
that require a financial and
non-financial commitment.

Answer 8

SHADED GREEN

Question 9

use a holistic approach with
environmental green values shaping
their philosophy

Answer 9

EXTREME GREEN

Question 10

can become ‘green’ by redesigning
them, changing the technology, or
introducing new technology (e.g
levis waterless denim

Answer 10

Value-addition processes

Question 11

organizations can also adopt
management systems that generate
circumstances to reduce negative
environmental impacts of the
value-addition processes.

Answer 11

Management Systems

Question 12

involves the analysis of the growth of
green market, contribution towards
satisfying the needs and challenges
of green marketing

Answer 12

Strategic Green Marketing

Question 13

“the extent to which organizations
embody environmental values in
tactical marketing decisions”

Answer 13

Tactical Green

Question 14

focused on the short term.
focuses mainly “on gaining the
attention of the target customers and
effectively completing a sale in order
to generate revenue

Answer 14

Operational Green Marketing