Stories that Stick

Question 1

A perfectly placed, impeccably delivered story can transport a person to a place beyond ______, straight past ______, and into a state of _______.

Answer 1

interested

paying attention

complete captivation

Question 2

The easiest, most effective way to build bridges that capture attention, influence behavior, and transform those who cross them, resulting gaps that stay closed and bridges that last, is with _______.

Answer 2

storytelling

Question 3

When done correctly, ______ doesn’t have to be stolen or wrestled away. It is given. Freely, willingly, and in many cases, without the audience realizing it’s happening.

Answer 3

attention

Question 4

The storytelling process is a _______ one. As the teller tells the story, the listener is taking words and adding their own images and emotions to them. Listeners will fill in the narrative with their own experiences until the lines between the message and the recipients for blurred.

Answer 4

cocreative

Question 5

The experience of losing oneself in a story is called __________.

Answer 5

narrative transportation

Question 6

Captivate your audience with the story, and you will have access to all the ______ you could ever need.

Answer 6

attention

Question 7

As audiences lose themselves in the story, their attitudes change to reflect the story minus the ________.

Answer 7

typical scrutiny

Question 8

With story, _______ dissipates. People become willing participants and act of their own desire.

Answer 8

resistance

Question 9

The 4 components of a great story are:

Answer 9

Identifiable characters

Authentic emotion

A significant moment

Specific details

Question 10

A great story doesn’t need a hero. It needs _________ that we care about and connect to.

Answer 10

an identifiable character

Question 11

Authentic emotion doesn’t have to be ________. It can be as simple or common as frustration or wonder or curiosity.

Answer 11

overly dramatic

Question 12

Authentic emotion doesn’t refer to what the _______ experiences, but rather the emotion felt by the characters or inherent in the circumstances of the story.

Answer 12

story receiver

Question 13

It is through the authentic emotion that the story receiver experiences _______ with the story.

Answer 13

empathy

Question 14

A _________ is a point in space, time, or circumstance that sets the story aside from the rest of our existence.

Answer 14

significant moment

Question 15

Using _________ in the story is a way to illustrate how well the teller knows the audience. Each use of a detail signals to the audience how deeply the teller understands them and builds a strong connection between the audience and the teller and the message.

Answer 15

specific details

Question 16

Specific details _______ of the audience and _______ into the world of the story. A world that, if done right, will look and feel familiar.

Answer 16

engage the imagination

pulls the audience deeper

Question 17

The story telling framework is ___ (3 things)

Answer 17

normal

explosion

new normal

Question 18

To tell a good story, one your audience will care about and invest in, you have to start off strategically by _______. The way things were before something changed.

Answer 18

establishing the normal

Question 19

The ______ is where you take a little bit of time to include the key components of the story: introduce the identifiable characters and their emotions. This is also where you include a few details that create a sense of familiarity for the audience, drawing them in. They let down their guards, put themselves in the character shoes.

Answer 19

normal

Question 20

The ______ is simply the happening. It could be a big thing or a small thing, good thing or bad thing. It’s the moment things change. It could be a realization or decision or an actual event.

Answer 20

explosion