Stories that Stick Flashcards
A perfectly placed, impeccably delivered story can transport a person to a place beyond ______, straight past ______, and into a state of _______.
interested
paying attention
complete captivation
The easiest, most effective way to build bridges that capture attention, influence behavior, and transform those who cross them, resulting gaps that stay closed and bridges that last, is with _______.
storytelling
When done correctly, ______ doesn’t have to be stolen or wrestled away. It is given. Freely, willingly, and in many cases, without the audience realizing it’s happening.
attention
The storytelling process is a _______ one. As the teller tells the story, the listener is taking words and adding their own images and emotions to them. Listeners will fill in the narrative with their own experiences until the lines between the message and the recipients for blurred.
cocreative
The experience of losing oneself in a story is called __________.
narrative transportation
Captivate your audience with the story, and you will have access to all the ______ you could ever need.
attention
As audiences lose themselves in the story, their attitudes change to reflect the story minus the ________.
typical scrutiny
With story, _______ dissipates. People become willing participants and act of their own desire.
resistance
The 4 components of a great story are:
Identifiable characters
Authentic emotion
A significant moment
Specific details
A great story doesn’t need a hero. It needs _________ that we care about and connect to.
an identifiable character
Authentic emotion doesn’t have to be ________. It can be as simple or common as frustration or wonder or curiosity.
overly dramatic
Authentic emotion doesn’t refer to what the _______ experiences, but rather the emotion felt by the characters or inherent in the circumstances of the story.
story receiver
It is through the authentic emotion that the story receiver experiences _______ with the story.
empathy
A _________ is a point in space, time, or circumstance that sets the story aside from the rest of our existence.
significant moment
Using _________ in the story is a way to illustrate how well the teller knows the audience. Each use of a detail signals to the audience how deeply the teller understands them and builds a strong connection between the audience and the teller and the message.
specific details
Specific details _______ of the audience and _______ into the world of the story. A world that, if done right, will look and feel familiar.
engage the imagination
pulls the audience deeper
The story telling framework is ___ (3 things)
normal
explosion
new normal
To tell a good story, one your audience will care about and invest in, you have to start off strategically by _______. The way things were before something changed.
establishing the normal
The ______ is where you take a little bit of time to include the key components of the story: introduce the identifiable characters and their emotions. This is also where you include a few details that create a sense of familiarity for the audience, drawing them in. They let down their guards, put themselves in the character shoes.
normal
The ______ is simply the happening. It could be a big thing or a small thing, good thing or bad thing. It’s the moment things change. It could be a realization or decision or an actual event.
explosion
