Stories Flashcards

1
Q

DOCKER GPU

  • COLLABORATIVE
  • TECHNICAL
  • GTM
A
  • Opportunity to sell Docker with Proliant + GPU - $300M
  • Worked with partner to containerize workload
  • Needed Enterprise support.
  • PROBLEM: No GPU support in Docker
  • Only 1 container/machine. Direct map. No GPU driver needed.
  • Supported use case.
  • ENGR: Limited Testing
  • HPE: Do the testing
  • APPROVED! GTM material with Marketing
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2
Q

DISCOVERY APP

A
  • Docker methodology for L&S
  • Resonate well with Cu.
  • Market force WS2008 EOL. MTA needed to get past POC stage
  • Team formed to find solution - I was lead from partner angle
  • Identified 12 discovery vendors. Narrow to 4. Pick 2
  • Obstacle: SA no time
  • Facilitated testing: licenses, training, kickstart
  • Scorecard: visibility into project - Moved along
  • Negotiated agreement framework

SUCCESS! Demo at SKO. Field excited.
Partner make changes

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3
Q

NEW APPS

A
  • Integrate CI/CD with Docker
  • Ironic: Docker synonymous with CI/CD. We only have guides
  • Plan: Native integration with Jenkins OSS
  • I want to make sure top vendors: Circle, Gitlab, Cloudbees
  • PROBLEM: PM no time for other vendors
  • PROBLEM: Limited engineering time
  • PROBLEM: Definition not clear
  • Arranged for weekly sync with PM - Understand project clearly
  • Identify top CI/CD vendors: Circle, GitLab
  • Float to Circle - They have resources
  • PM aware and has plan to work and go out with at least 2 solns’
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4
Q

CLOUD INFRA SPEND

A
  • Cloud spend grew 5-6x over 3 years from 2-10M
  • Need a way to forecast properly - Caused budget issues
  • Analyze account/services
  • Develop accurate model
  • Identify improvements: common instance, RI
  • Develop Spot Instance case.
  • Negotiated contracts with cloud vendors
  • Save over $3M annually
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5
Q

NSX-T

A
  • Deals dependent on NSX-T integration VODAFONE
  • PROBLEM: Complicated. No internal expertise.
  • PROBLEM: Attempt in past - not complete
  • PROBLEM: No VMW environment
  • PROBLEM: VMW not collaborative - Hard to get technical help

ACTION

  • Developed VS lab - nested, multi esx, shared storage, multiple networks
  • Learnt NSX-T: HOL, reading
  • Hired contractor to help out
  • Develop relationship with Docker friendly SA

SUCCESS: Working in the lab, document + integration steps

LEARN: Need to fund a team to do something with this complexity

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6
Q

Edge/Iot

A
  • Want Edge solution. Other companies using Docker Engine at the edge
  • Small team formed. I jump in
  • Docker EE not suited to handle edge nodes - DIffernt mgmt
  • Survey IoT solutions w/ Docker
  • Talk to customer - Gather requirements (doverfs, Konica, SML, Siemens)

OUTPUT:

  • Story on how EE fits - security, caching
  • Partnership with Accenture - EE for model mgmt
  • Edge features in roadmap
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7
Q

VSAN

A
  • VMW entered storage.
  • VSAN what is it
  • Need large partner to adopt
  • Dell worry about SAN business - canibalized by VSAN. Commoditize
  • Identify diffentiators - hardware packaging, capacity,
  • Showed VSAN use case - specific - Lack features of SANs. Stil valuabl.e
  • Higher server ASP
  • SUCCESS! Dell ReadyNodes, Flex hardware configs. VSAN success today 7/10 top deals
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8
Q

IQT

A
  • Agencies looking to adopt Docker
  • Long process and had specific features
  • Developed QTR meetings
  • Got a list of 20+ featture requests
  • Map to what we had planned and what was valuable
  • Negotiated down to 8 features
    SUCESS! Agreed - Delivered. Valued several $M
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9
Q

DELL FRM

A
  • Dell had unique memory tech allow DIMM failure - high end
  • Need support from VMW
  • Negotiated exclusivity - only on Dell and VMW for 6 months
  • Worked with engineering to deliver code and Dell testing
  • SUCCESS: First in market with FRM
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10
Q

FIPS/Security

A
  • Govt customer require FIPS. GOOG security library not certified
  • Docker no resources to work on this
  • Work with security team to get architecture - security mux to openssl
  • Hired contractor to develop mux and mapping functions
  • Contrators to help drive through certification and test
  • SUCCESS! Docker engine FIPS certified. Bonus $
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11
Q

Conflict at Work

A

HPE ownership

  • many people involved
  • Sales wanted to play lead role
  • Even for technical discussions with some teams
  • I had a 1:1 discussing that he should involve me
  • No real change
  • Let Flex Capacity linger
  • Asked for help - I did if he would include from beginning.
  • Situation improved but still not great
  • He left
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12
Q

Disagreement with Boss

A

Docker store

  • custom agreements
  • hard to track
  • go for streamline
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13
Q

Disagreement at wotk

A
    • MTA acceleration got a lot of interest from sales team
  • Everyone had their favourite tool - I vetted each one.
  • One sales person in particular was pushing a tool from a large company. He worked there in past
  • Pro: Big name Con: Large footprint, traiing, not easy, didnt output everything needed.
  • Comparing other solutions, I put it lower in the rank
  • Publish all this on Confluence
  • Kept pushing. Pitching execs, etc. Taking time from evaluating others.
  • Disucssed with him the pro/con
  • I arranged for demo - Asked for specific use cases and demos
  • Could not do it.
  • Resolved the issue
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14
Q

Pushed for feature - not much traction

A
  • Dell FRM

- Learnings:

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15
Q

INTRO STORY

A
  • At Docker, responsible for technical alliance: Strategic, Emerging, Marketplace
  • Roadmap alignment, integrations, joint solutions to market
  • Collaborative projects - Work with PM, Mktg, Engr, Sales
  • Prior at VMW managing global OEM
  • Focus on Dell adopt VMW tech + program. Drive integrations.
  • Large partner - work x-functional across BU
  • Become company expert
  • Gain trust, excitement: Share direction, roadmap, features, customer insight
  • Spur brainstorming - good for identify integrations.
  • Before that technical roles at CSCO - Engr manager for few years
  • Storage Virt Startups

SUMMARY:

  • Use partner experience + engr backgroiund to bring value throug integration + solutions.
  • Educate customers/field about these solutions to drive adoption, revenue
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16
Q

Strategic Partnership Fundamentals

A
  • Understand why we are looking to partner
  • Select the partner carefully
  • Terms, agree on how value is shared
  • Maintain alliance
  • Reap benefits
17
Q

Partnership approach

A
  • Understand customer pain points, needs
  • Identify partners - solution for need
  • Understand partmer - how sell, how make $
  • Develop idea with partner - both need to make $
  • Float ideas internally - PM, Marketing, Engineering, Sales
  • Project Management
  • Understand the need for partnership
  • Choose partners carefully
  • Be clear about how the value is shared
  • Manage the alliance
  • Reap benefits